The Star PA

Full Visual Brand Identity

Project Scope

  • Rebrand incl. new logo and updated colour palette
  • Brand Guidelines
  • Print design for business cards and A5 Promo Flyer

About The Client

Ghislayne is a highly professional Virtual Assistant working mainly with businesses within the Health & Wellbeing industry. She had a logo but felt that in order to connect to her dream client, it needed to be updated and refreshed. After a creative brief and brand discovery session, we decided to simplify her logo and to give it a more premium look and feel as it included various design elements and was hard to read at a smaller size.

The Results

  • We took inspiration from companies such as The White Company, ESPA and Mint Velvet with the aim for a beautiful and simple wordmark with a star icon. The star icon also serves a second purpose and can also be used as a stand-alone brand asset or as a pattern.
  • The main colour in the colour palette is purple. It is the perfect colour to create a high-end, luxurious look and feel: think Asprey or Liberty!
  • The colour palette also represents the spiritual, holistic and calm approach of the business with the addition of silver, which is associated with feminine energy and the sensitivity of the moon. It is also the colour of grace and elegance.
  • We produced mini brand guidelines which can be used for third parties such as web designers and printers to ensure full brand consistency throughout all media.