Tanya Filer – Marketing and Mindset Coach

Full Visual Brand Identity

Project Scope

Full Visual Brand Identity
Brand Guidelines
Social media designs
Email signature

About The Client

Tanya Filer is social media, mindset and performance coach. She uses her skills in

organic and paid marketing, human connection, communication, creative story telling; alongside her NLP Master Coaching. Tanya needed a new brand identity which would be both friendly and approachable but with a professional and clean look and feel.

The Results

The new logo is personal yet professional and clean. We provided a set of logos in various colour combinations as well as alternative versions to use on smaller space or merchandise
The new brand identity combined the personal approach that Tanya provides with the hypnotherapy and mental performance by using the scribble of a brain as a brand graphic which is also used in the primary logo but can be used as a stand-alone design feature.
The colour palette is soft and friendly; the blue tones give an impression of professionalism, trust and positivity while the pink and grey creating a sense of calm and reassurance.
We also provided a full set of brand guidelines with colour references, logo usage, and typography recommendations