Tanya Filer – Marketing and Mindset Coach

Full Visual Brand Identity

Project Scope

  • Full Visual Brand Identity
  • Brand Guidelines
  • Social media designs
  • Email signature

About The Client

Tanya Filer is social media, mindset and performance coach. She uses her skills in

organic and paid marketing, human connection, communication, creative story telling; alongside her NLP Master Coaching. Tanya needed a new brand identity which would be both friendly and approachable but with a professional and clean look and feel.

The Results

  • The new logo is personal yet professional and clean. We provided a set of logos in various colour combinations as well as alternative versions to use on smaller space or merchandise
  • The new brand identity combined the personal approach that Tanya provides with the hypnotherapy and mental performance by using the scribble of a brain as a brand graphic which is also used in the primary logo but can be used as a stand-alone design feature.
  • The colour palette is soft and friendly; the blue tones give an impression of professionalism, trust and positivity while the pink and grey creating a sense of calm and reassurance.
  • We also provided a full set of brand guidelines with colour references, logo usage, and typography recommendations