Why branding is an investment?

Steve Forbes once famously said: "Your Brand is the single most important investment you can make in your business”.

And yet, one of the biggest challenges as a brand design business is making people realise the value in good branding and why it's important, even for a start-up, to invest in professional branding design.

So, why is branding an investment for your current or future business?

Your brand is the face of your business. It’s the first thing people see, or feel, when they interact with you as a business and it’s how your customers will perceive you; from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Shaping those perceptions is the key to influencing their buying behaviour.

Other reasons to invest in professional branding

  • Targets the right audience – It will connect you to a like-minded audience.

  • Sets you apart from your competition – In today’s market, it is critical to stand out from the crowd.

  • Promotes recognition – If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.

  • Creates client loyalty – Your customers will return because they have developed an emotional connection to your brand (People buy Brands, not Products).

  • Creates trust in the marketplace – People are more likely to do business with a company that has a polished and professional appearance.

Effective branding will lead to higher conversion rates, more engagement and better market positioning. And what are the advantages of hiring a brand designer? Above all, it will save you time to concentrate on the running of your business without spending hours on designing your brand identity yourself. Plus, a branding pro will bring extensive experience in terms of typography, colour theory and how to use your brand assets in the most effective way.

When you look at branding as an investment, rather than a cost, the benefits are clear: Branding will deliver a return-on-investment, enable you to attract better customers and command higher prices for your products or services.

At the end of the day, the question isn’t 'why invest in branding?'
The question is: 'Why wouldn’t you?'