Tinzi’s

Full Visual Brand Identity

Project Scope

Full Visual Brand Identity
Brand Guidelines
Packaging design for stickers, labels, boxes, tissue paper
Social media designs
Email signature

About The Client

Tinzi’s is a successful business offering premium baby accessories. Unlike most other baby product-based businesses, Tinzi’s bases their products on the science of colour to aid infant neural development whilst encouraging fun and play.

The Challenge

The client’s old brand identity was dated and cobbled together when they started their business. It also didn’t reach their dream target audience of young, trendy mums, living in London, shopping at Selfridges and being conscious of purchasing sustainable products for their babies.

The Results

We created a premium and modern visual identity using ‘active white’ space to establish a luxurious and sophisticated look and feel, while adding bright colours to bring back the element of fun and play.
The client received a full brand identity from primary and secondary logos, social media icons and header images, packaging and stationery designs.
We also created a comprehensive set of brand guidelines for internal and external use with colour references, logo usage, and typography recommendations, making it easy for any third party to apply the new brand identity in a consistent manner.

“Immediately we felt that Tanja demonstrated her personal touch in wanting to learn about us and our business, understand who we are and how our ethos might be represented in our brand. Tanja took on board all the elements we suggested, but also provided us with a selection of her own interpretation of what our business stood for and how it communicates with our customers. Through a lot of hard work generating her own design ideas; dissecting our feedback at each step of the way; making tweaks, amendments and some more significant changes, Tanja has created a brand that we love! As part of her service, we were provided with a very comprehensive brand guidelines and toolset. This has helped us to move forward smoothly with other professional agencies in getting our business launch ready. Our new logo, wordmark and favicon are absolutely perfect for our market, feel fresh and modern and represent exactly who we are. We are eternally grateful to Tanja, would highly highly recommend her and are waiting eagerly to formally launch our brand.”

Xerxes Mehta

Founder and Owner, Tinzi's