Envision

Full Visual Brand Identity

Project Scope

Full Visual Brand Identity
Brand Guidelines
Print design for business cards, letterhead and comp slip
Social media designs
Email signature

About The Client

Martin Harvey is an experienced Chartered Financial Advisor and came to us with the brief to create a brand identity for his new business. Given the sector his business operates in, we had to design a brand identity that would instil trust and confidence and appeal to female as well as male clients looking to make smart investments.

The Results:

We deliberately decided against the old, traditional look and feel that many financial businesses go for and instead created a modern logo with a fresh colour palette. We used the letter ‘e’ of the logo to reflect the ‘journey’ for investors and the long-term relationship they will build over the years with their financial adviser. It also creates a connection to e-business and the digital world
Our main colours are blue and a golden yellow. Blue was chosen for its characteristics to represent trust, professionalism and calmness. The additional pop of colour with a vibrant yellow gives a sense of warmth and reassurance
We also produced a set of collateral (printed stationery and digital assets) to give the business a cohesive set of brand assets right from the start.

“Working with Tanja has been a very straightforward process. I was referred to her from another professional as I was looking to set up and company and needed a Brand pack, logos, stationary, Business cards etc. The process was clear, understandable and reasonable in pricing. Tanja worked well within stated timelines, lightning quick in some instances, and was very professional throughout. I would highly recommend.”

Martin Harvey

Envision Financial Planning