What is branding?
The short answer is: everything. Branding is what gives you a reputation and, ultimately, a future. Because of the importance of branding, every businesses that operates in a competitive market should build a strong brand right from the start. Good branding gives your business purpose and direction and connects your values to a like-minded audience. It can create an emotional connection with your customers, inspire people and can help to generate growth.
A brand identity is so much more than just your logo. It's the essence of your business.
Full Brand Identity for Moller+Fox
a boutique flooring company
We created the logo, social media icons, typography style, colour palette and also ideas on photography style. In addition, we then executed the brand through various marketing channels such as business cards, branded workwear and van decals and designed the website landing page. We also produced a full set of brand guidelines for use with external suppliers or agencies.
Brand Identity for Tanya Filer
a marketing and performance coach
We created the logo, social media icons and templates, typography style and colour palette. The social media templates were set up in Canva to give the client easy access to create social media content themselves. We also produced a full set of brand guidelines for use with external suppliers or agencies.